FCB Canada has started the latest Lotto 6/49 platform for ‘Get That 6/49 Feeling.’
The platform welcomes each person to ‘Get that 6/49 feeling,’ using a promotion which emphasizes on Canadians of all occupations and different standings in society becoming happy in their own way. Apart from becoming a winner, the latest campaigns stress the delight of playing as well as each of the various feelings that are associated with purchasing a ticket.
This operation commences with a spot of 30 seconds called ‘Joy for All.’ It combines happy periods in regular Canadians’ lives with similar feelings they will have when they play Lotto 6/49 and win. From vacations, weddings and major achievements in life, to game-winning fetes, the spot indicates that each Canadian, despite their identity, their belief or their origin, can ‘Get that 6/49 feeling.’
Also, the campaign has a ‘Joy for All’ web style of 15 seconds and print, radio together with digital banners, which are prevalent in markets like Atlantic Canada, Ontario, British Columbia and Western Canada. Also, campaign factors shall be revealed all through the year.